Description
The course Market & Industry Analysis: Understanding the Investment Landscape is a four-module online program designed to prepare senior executives with the required insights to assess the attractiveness of the Chinese market and develop the required skills and techniques to perform in-depth industry analysis.
You will be provided with the technical skills of Business Research, and with your new developed skillset you will assess Market & Industry influencing factors at both the Macro-economic and Micro-economic levels. You will learn to prioritize identified trends by adding a weight factor, considering impact, probability, and interconnectivity.
Based on the visualized prioritization and interconnectivity of the factors, you will identify two main uncertainties applicable to the desired investment into China, which form the basis for the development of four probable scenarios of the future development of the Investment Landscape.
