Description
Short, medium and long-term Strengths, Weaknesses, Opportunities and Threats are identified and prioritized by adding a weight factor, considering impact, probability, and interconnectivity. Based on the visualized prioritization and interconnectivity of the factors, you will identify two main uncertainties, which form the basis for the development of four probable scenarios. You then will select one scenario to become the lead for the design of a market entry plan for the expansion of your organization into China.