Monarch Executive Institute

M A R K E T & I N D U S T R Y A N A L Y S I S

The course Market & Industry Analysis: Understanding the Investment Landscape is a four-module online program designed to prepare senior executives with the required insights to assess the attractiveness of the Chinese market and develop the required skills and techniques to perform in-depth industry analysis.

You will be provided with the technical skills of Business Research, and with your new developed skillset you will assess Market & Industry influencing factors at both the Macro-economic and Micro-economic levels. You will learn to prioritize identified trends by adding a weight factor, considering impact, probability, and interconnectivity.

Based on the visualized prioritization and interconnectivity of the factors, you will identify two main uncertainties applicable to the desired investment into China, which form the basis for the development of four probable scenarios of the future development of the Investment Landscape.

Industry Expertise

The Market & Industry Analysis: Understanding The Investment Landscape course has been developed in partnership with industry experts ensuring the program content is up-to-date and reflects the latest developments in China's investment landscape making the program highly practical and valuable for working professionals.

Interactive Design

Through its interactive and business-oriented course design candidates can apply their new knowledge immediately within their working environments.

Long-Term Perspective

Investment decisions are amongst the most critical made relative to international markets and reflect a long-term commitment of the investor. The program prepares the investor with knowledge and insight to better structure their investments into China.

Get the latest information on doing business in China!

Program Structure

The course Expanding Into China: Market Analysis provides specific learning around the important management domains of Foreign Investment & Foreign Market Entry Theories, Direct Investment, Indirect Investment and Non-Investment Entry Vehicles. Candidates begin with the first courses and move sequentially through the curriculum.

100% Online Delivery

The program is designed to be completed fully online enabling candidates to continue working during the program.


Assessment is carried out through a series of written assignments to be performed at the end of each module


The standard duration of the program is six months based on an average time commitment of 10 to 15 hours per week.

Personal Assistance

You are not alone during your studies. Throughout the program periodical online office hours are scheduled and you can reach out to your course professor for professional questions and feedback via the online learning environment.


The program covers all literature and further recommended reading materials essential to acquiring the fundamental knowledge for investment and expanding your organization into China.

Diploma & Certificates

Individual course certificates are issued upon the successful completion of each course. The program diploma is issued upon successful completion of the entire course and capstone assignment.

Triple Certified - Swiss Quality

Monarch Business School Switzerland is a proud member of ACBSP-Academic Council of Business School Programs (USA), EFMD-The European Federation of Management Development, CEEMAN-The Central & Eastern European Management Association, and ACUNS-The Academic Council of the United Nations System. Monarch also enjoys Triple ISO Certification.


Enrolment is on a rolling basis. No formal educational requirements exists. In the admission process we consider your achievements, organizational responsibilities and connection to business in China.


The fee for the China Investment Program is EUR 4,500 and includes tuition fees, all literature and teaching materials, personal assistance throughout the program, assessments and registration fee and filing.

Tailor Made Study Advice

Would you like more information about the program, online learning environment or admission requirements? Do not hesitate to request a personal call and study advice, free of charge and without obligation.

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